The eyes are the true star of every look — and with Diego Dalla Palma mascaras, it becomes impossible to go unnoticed.
The iconic “MyToy” design embodies the brand’s entire philosophy: professional performance, irony, and Italian sensuality, for lashes that captivate with every blink.
Whether you want a push-up effect, buildable volume, or red-carpet lashes, the Diego Dalla Palma mascara line offers 4 professional solutions for every style.
🎯 1. MyToyBoy — the cult extra-volume mascara
It is the brand’s most-loved mascara: it adds volume, lengthens, and strengthens lashes with a formula enriched with peptides and vitamins.
The oversized brush captures every single lash, creating an intense, theatrical effect.
💡 Perfect for those who love a deep, sensual gaze, also ideal for evening wear.
Effect: extra volume + length
Texture: creamy, clump-free
Wear: up to 24 hours
🎯 2. MySelfToy — the buildable mascara for every occasion
If you prefer a more natural result during the day and an intense look in the evening, MySelfToy is your ally.
Thanks to its buildable formula, you can layer the product without weighing down the lashes, keeping them flexible and lightweight.
💡 Ideal for those who love a versatile, customizable effect.
Effect: buildable volume
Texture: lightweight, elastic
Key benefits: zero clumps, customized look
🎯 3. MyHappyToy — push-up effect and instant curl
This mascara is designed to lift and curl lashes from the very first stroke.
Its formula coats and defines, while the curved brush ensures a perfect curl all day long.
💡 Great for those looking for an open, luminous gaze, without needing an eyelash curler.
Effect: instant curl and lift
Texture: fluid and shaping
Wear: long-lasting, smudge-free
🎯 4. MyPushUpToy — lash primer to enhance any mascara
The perfect complement to your eye routine.
MyPushUpToy is a nourishing, volumizing primer to apply before mascara to enhance the final effect.
It contains conditioning active ingredients that strengthen lashes and improve the adhesion of the following product.
💡 Use it as a daily base or as a strengthening treatment on its own.
Effect: volume + treatment
Texture: lightweight, transparent
Function: primer + care
🌟 5. The Diego Dalla Palma style: irony, technique, and personality
Behind the “MyToy” line lies the brand’s most modern spirit:
a combination of professional technology, playful design, and salon-quality results.
Each product is designed to bring out the personality of the person wearing it, not to hide it.
“There is no single type of beauty, but infinite nuances of the gaze.”
🙋 Frequently asked questions (FAQ)
🟤 Can I use MyPushUpToy primer with other mascaras?
Yes, it is compatible with any mascara and enhances its volume and wear.
🟤 Are Diego Dalla Palma mascaras waterproof?
No, but they offer long-lasting wear (up to 24 hours) and are resistant to humidity.
🟤 How should I remove them properly?
Use a gentle bi-phase makeup remover or micellar oil to avoid stressing the lashes.
🛍️ Choose your Diego Dalla Palma mascara on Look4Hair and discover the difference between professional volume, curl, and definition 💄
👉 Discover the MyToy collection → on Look4Hair
