Blog
How to protect your hair from the sun, the sea, and chlorine
In summer, sun, salt, and chlorine make hair drier and more fragile: a gentle shampoo, nourishing mask, protective leave-in, and rinsing after the sea or pool help keep it soft and shiny.
Learn moreAxover Laboratories Instant Lifting: Zero Wrinkles in 5 Minutes
Smooths wrinkles and lines expression lines in 5 minutes, with a effect tensor that lasts 6–12 hours. The product ideal for ceremonies, evenings and events in which you want a skin perfect immediately.
Learn morePerfect curls? Here’s how to get them!
Perfect curls? You can absolutely achieve them. The key is a simple yet targeted routine: moisturizing products, styling techniques such as scrunching or finger coiling, and proper use of the diffuser.
Learn moreTanning Beds: The New Era of Sun Protection ☀️
The sunny season is just around the corner, and Solarium is completely renewing the sun protection experience with three new products designed for those who want performance, convenience, and flawless textures.
Learn moreThe body care routine that prepares your skin for the warmer months
A simple, practical guide to renewing your body’s skin in April: exfoliation, hydration, and targeted treatments with Olos, Casmara, and Axover Laboratories.
Learn moreOily hair: smart habits to keep it fresh for longer
Oily hair can be managed with balancing shampoos, less frequent washing, and a few simple tips: moderate heat, masks applied only to the lengths, and dry shampoo on alternate days.
Learn moreHair loss in winter: 5 habits to strengthen your hair
In winter, hair becomes more brittle and prone to shedding: gentle cleansing, scalp stimulation, strengthening masks, and protection from the cold help keep it strong and healthy.
Learn moreBody Care 2026: soft radiance, lightness, and smart technologies
The 2026 body care trend focuses on lightweight textures, sensory appeal, and results: micro-exfoliation, smart hydration, and dry oils create soft, radiant, smooth, and naturally elegant skin.
Learn moreNails 2026: the new clean-luxury manicure
In 2026, clean luxury manicure is taking center stage: natural shapes, milky colors, and sophisticated textures such as soft metallic finishes and glazed nails. An elegant, modern, and minimalist style, perfect to recreate with professional products from La Jolie and Kinetics.
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